The Cubs are an albatross.
Hilarious in their eternal quest for greatness, committed to less than excellence. The Cubs, after 2012, will now have gone 104 seasons without hoisting a championship trophy above their collective heads. A staggering run of futility continually perpetuated to be something that actually will be overcome. Exhibit A.
Trouble is, they can’t win. They won’t win, because they can’t win.
Not in the sense that they are hindered from signing players that are better at their position than any other player. No, they can certainly do that if they want. But they can’t win in the same way that TV cannot have commercials or beer cannot have alcohol. Possibilities, both. But crippling to the economy of their product.
Since early 1990s when baseball had to do more than exist to make maximum profit, teams have had to devise a way to market themselves to attract attention. The Yankees were the evil empire. The Cardinals were the NLs most storied franchise with the best fans in baseball, etc al. Many teams have failed to brand themselves as much of anything. Miami is what? Loud? But the Cubs have won on this front. They’re the lovable losers. The teams that’s been around FOREVER, but hasn’t tasted success since your grandmother’s grandma was a baby.
The Cubs are built to lose. They make money losing. Winning ruins that.
Think about what happens if the Cubs did win the World Series. Several weeks of media coverage. Maybe the hugest victory parade ever. An off-season of Cub pumping. Then what?
The martyrdom that every Cub fan bases their cheering on ceases to exist. Boston, who also had a generational drought, had been close before. They were a good team that just didn’t happen to be better than the Yankees on several occasions. Once they got over the hump of winning a ring, their focus shifted from being cursed to trying to re-identify themselves as winners. Most seasons the Red Sox are good and competitive, though. The Cubs? The Cubs are bad most seasons.
Sans the ability to have a common bond of suffering, what do the Cubs become? A team, like any other, trying to find an identity.
They continue to lose, albeit by acting like they’re trying, and they keep making gobs of money of the suckers that root for them and believe that everyone is working towards a goal of winning the World Series.
Cubs fans, what are you doing? Just because you’ve been doing something a certain way your whole life, doesn’t mean it’s right. Or that you should keep doing it. Take your things and find a new team to root for. Or keep enjoying your weekends like the one you just had.